2025
Best-sellers Ranking

Pick up SOU・SOU popular items in 2025!

\ Best-sellers in 2025?/

Best-sellers Ranking

We’ve selected the most popular SOU・SOU items of 2025 from our entire lineup. View the Top 3 by category and brand — find the pieces that catch your eye!
※Based on sales data up to early Dec 2025.
※Limited to AW items and products currently in stock.

General Ranking
Origami Shoulder Bag
SO-SU-U Black
¥5,480
Customer's Voice

I really love this bag. Ever since I bought it, I hardly use any other bag anymore.

PROMOTION Canvas Tote M
SO-SU-U Dark Red×White
¥1,380
Customer's Voice

I chose this red bag to celebrate my 60th birthday. The long handles make it easy to carry on my shoulder.

Side Gore Leather Tabi Shoes
Black
¥22,900
Customer's Voice

I bought these shoes because I fell in love with them. They really stand out and make every outfit look better.

Kikoromo
Ladies' Wear
Wool Melton Naginata Sleeve Coat
Beige×Smile
¥27,900
Customer's Voice

I like the way that "Smile" shows a little. The lining is adorable, and my kimono friends compliment a lot.

Turtle Neck Shirt
Sakura Grey
¥5,170
Customer's Voice

Even when washed by hand, it dries quickly. The fabric doesn’t wrinkle easily, so I can wear it after it dries.

Muslin Wool Kimono Sleeve Blouse
Cool
¥17,900
Customer's Voice

The colors and patterns have a kimono-like beauty — I could gaze at it forever.

Kei-i
Men's Wear
Combed Yarn Square Sleeve Shirt
Black
¥16,900
Customer's Voice

I bought a set. Love the fabric of Gyou series! It shows individuality and style.

Muslin Wool Rectangular Sleeve Coat
Wind God and Thunder God
¥53,900
Customer's Voice

I’m a huge fan of Kōrin, and pairing it with the Wind and Thunder Gods made it irresistible.

Turtle Neck Shirt
Kumodori with Chrysanthemum
¥9,900
Customer's Voice

Absolutely beautiful — definitely worth buying. Perfect for fall and winter.

Western Style
deportare &Yousou.
Gran Shirt One-piece
Alley
¥18,400
Customer's Voice

My favorite feature is the roomy hidden pocket that can even hold a smartphone.

Stand Collar Shirt
Rose
¥12,900
Customer's Voice

I decided to buy it after seeing how the staff styled it. The textile is unique, yet the design suits anyone.

Super 120's Wool Short Coat 2.0
Dark Ink Black×Rubber Band
¥29,900
Customer's Voice

Great stand collar and length, relaxed fit, refined fabric and lining, and a clean, elegant design.

Shoes
Tabi Shoes & Shoes
Side Gore Leather Tabi
Black
¥22,900
Customer's Voice

I fell in love with these shoes — a first for me. They really stand out, yet make every outfit look better.

Neoprene Y. Boots
SO-SU-U Black×Black
¥23,900
Customer's Voice

I bought them because I fell in love with the all-black design. Very comfortable to wear too.

Y. Sneakers
SO-SU-U White
¥22,900
Customer's Voice

Cool and airy with a light, crisp feel — like wearing a large, flowing piece of fabric, and totally stress-free.

Side Gore Y. Stiefel/Schwarz
Angebotspreis$290.04
Amulett/Nurebairo
Angebotspreis$182.36
Jikatabi/Kenran Horai eingefügt
Angebotspreis$124.84
Tabi Socks
Tabi Socks(Mid-calf)
Smile Black
¥690
Customer's Voice

I first thought the pattern looked a bit childish, but when I wore it, it brightened up my look.

Tabi Socks(Mid-calf)
SO-SU-U Black×White
¥690
Customer's Voice

Thanks to how comfortable they are, now my husband and I are addicted to tabi socks.

Round Toe Tabi Socks (Mid-calf)
Cat
¥690
Customer's Voice

The fabric feels great on the skin, and the cat pattern is absolutely adorable.

Bags
Origami Shoulder Bag
SO-SU-U Black
¥5,480
Customer's Voice

I really love this bag. Ever since I bought it, I hardly use any other bag anymore.

PROMOTION Canvas Tote M
SO-SU-U Dark Red×White
¥1,380
Customer's Voice

I chose this red bag to celebrate my 60th birthday. The long handles make it easy to carry on my shoulder.

Canvas Gamaguchi Clasp Purse (Large)
SO-SU-U Kon
¥4,290
Customer's Voice

I thought it would only fit my phone, but it also holds a handkerchief and lipstick.

Tenugui
Isemomen Cotton Textile Tenugui
Year of the Horse 2026
¥1,680
Customer's Voice

It was a gift for my sister, who was born in the Year of the Horse. I just fell in love with the pattern.

Isemomen Cotton Textile Tenugui
Cat
¥1,680
Customer's Voice

I bought it because I fell in love with the wonderfully charming cat design at first sight.

Isemomen Cotton Textile Tenugui (Short)
Mini SO-SU-U Black
¥990
Customer's Voice

I bought this as a gift, and it was very well complimented.

Others
Bag in Bag
SO-SU-U Blac
¥2,990
Customer's Voice

Great both as an inner pouch for a tote and as a casual shoulder bag — very practical.

Tumbler with Lid
SO-SU-U
¥2,750
Customer's Voice

It’s cute, and I was surprised that my drink stayed warm from noon until evening.

SOU・SOU
Schedule Book 2026
¥990
Customer's Voice

I buy this every year, and it’s very convenient because it also includes the 24 seasonal divisions.

●メルマガキーワード:『 2025年何が売れてたの? 』<※2025/12/30まで有効>