SOU・SOU Blog
Read today's blog-
News & Updates
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[Live at 8:00 PM] Which one would you buy? Introducing tomorrow's new releases!June 24 (Wed) 8:00 PM – Which one would you buy? Live introduction of tomorrow's new arrivals. Category: Clothing. See the summer collection live...
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Newsletter Giveaway
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Tabi Socks (Ankle Length) / Peony BlossomTomorrow's SOU・SOU newsletter giveaway: Four winners will receive 'Tabi Socks (Ankle Length) / Peony Blossom'! Sign up for our newsletter at the bottom of the page. (Aratake)...
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A Daily Anecdote
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Gion Shishimai Lion Dance Comes to SOU・SOU!It's that time of year again. The Yasaka Shrine Gion Shishimai Lion Dance will visit SOU・SOU this year too! Members of the Gion Shishimai Preservation Society, including our netshop director Yadera and the clothing team, will join...
Takeyuki Wakabayashi
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A Drawing a Day
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Created on December 17, 1995June's theme is 'Flowers'...
Katsumi Wakisaka
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SOU・SOU Diary
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A Special Family MilestoneA joyful day in April 2026, Kyoto. I attended a family wedding at a registered tangible cultural property overlooking the Kamo River and the Higashiyama mountains. It was my first time attending a wedding since my own about seven years ago...
Mitsuru Yamada
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Today's Customer
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[From Instagram] 3444: Summer Kimono in the ShadeImages reposted from Instagram hashtags #Today’sSOUStyle and #sousoustyle by mio081015 and yoshi081015...
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News & Updates
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June Store Holidays[Kyoto Stores] Hours: 12:00–20:00, closed Wednesdays. 'SOU・SOU Someori, Zaikama' temporarily closed. [Tokyo Stores] Hours: 12:00–20:00. [Ito Ken / SOU・SOU...
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Our Brands
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SOU・SOU Tabi
The masterpiece of Japanese footwear
Japan's signature footwearTabi shoes are the pinnacle of Japanese footwear, combining tradition, functionality and design. As the only domestic tabi shoes brand in the world, we produce tabi shoes made from original textile designs.View productsTabi shoes are the pinnacle of Japanese footwear, combining tradition, functionality and design. As the only domestic tabi shoes brand in the world, we produce tabi shoes made from original textile designs.View products -
SOU・SOU Kikoromo
Free and fun SOU・SOU style modern kimono
The fun and easy- to-wear kimonoView productsWe offer clothing that is free and fun. A new genre of Japanese attire that fits seamlessly into modern lifestyle.
View productsWe offer clothing that is free and fun. A new genre of Japanese attire that fits seamlessly into modern lifestyle.
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SOU・SOU Kei-i
Modern Kabukimono
Design for modern "kabukimono"“Kabuki” originates from the word “kabukimono,” referring to those who dressed or lived freely beyond convention. We create styles for modern kabukimono, those who boldly express themselves through fashion.View products“Kabuki” originates from the word “kabukimono,” referring to those who dressed or lived freely beyond convention. We create styles for modern kabukimono, those who boldly express themselves through fashion.View products -
SOU・SOU Yousou.
Basics to match with Japan style
Style a kimono with basic casual itemsWe have created a Western clothing line that fits SOU・SOU. Based on comfortable materials, we are particular about details such as buttons, pockets, and embroidery. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.View productsWe have created a Western clothing line that fits SOU・SOU. Based on comfortable materials, we are particular about details such as buttons, pockets, and embroidery. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.View products -
SOU・SOU deportare
Wear made for cat-like movement
Sportswear designed for "cat-like movement"“deportare” is a Latin word that serves as the root of “sports.” Inspired by the carefree movements of cats — strolling on a whim or suddenly dashing after a toy — this line embodies the concept of “cat-like movement."View products“deportare” is a Latin word that serves as the root of “sports.” Inspired by the carefree movements of cats — strolling on a whim or suddenly dashing after a toy — this line embodies the concept of “cat-like movement."View products -
SOU・SOU Warabegi
Children's kimono in SOU・SOU style
Kids kimono SOU・SOU StyleWith the concept of warabegi—the pure, childlike spirit—SOU・SOU presents its take on traditional Japanese clothing for children, crafted mainly from soft Isemomen cotton tenugui.View productsWith the concept of warabegi—the pure, childlike spirit—SOU・SOU presents its take on traditional Japanese clothing for children, crafted mainly from soft Isemomen cotton tenugui.View products -
SOU・SOU Hotei
Bags to match SOU・SOU’s Japanese attire
Bags that compliant with kimonoView productsFrom pop furoshiki to gamaguchi clasp purses with leather straps and bags made from narrow-width fabric, we offers bags to match with Japanese attire.
View productsFrom pop furoshiki to gamaguchi clasp purses with leather straps and bags made from narrow-width fabric, we offers bags to match with Japanese attire.
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SOU・SOU Isemomen
Traditional Fabric・Isemomen Cotton Tenugui
The secret of softness of Isemomen“Isemomen cotton”, a traditional fabric with over 250 years of history, is soft, highly absorbent, and resistant to wrinkles. Discover tenugui dyed in Kyoto stencil yuzen with SOU・SOU’s pop designs.View products“Isemomen cotton”, a traditional fabric with over 250 years of history, is soft, highly absorbent, and resistant to wrinkles. Discover tenugui dyed in Kyoto stencil yuzen with SOU・SOU’s pop designs.View products -
SOU・SOU Okurimono Gift Shop
Collaboration items and Gifts
Collaboration items & giftCollaboration items such as sweets, daily necessities, and stationery, as well as souvenirs and petit gifts. We have a wide range of items for celebrations and everyday use.View productsCollaboration items such as sweets, daily necessities, and stationery, as well as souvenirs and petit gifts. We have a wide range of items for celebrations and everyday use.View products -
SOU・SOU Someori
Original textile printed by Kyoto stencil yuzen
Japanese pop textile designSOU・SOU fabric sold by the unit. Enjoy the fun of colorful patterns that brighten everyday life — perfect for “straight-stitch” clothing and moreView productsSOU・SOU fabric sold by the unit. Enjoy the fun of colorful patterns that brighten everyday life — perfect for “straight-stitch” clothing and moreView products -
SOU・SOU Zaifu
Tea ceremony to enjoy textile sweets
Tea ceremony to enjoy designed sweetsA casual tea gathering without any formalities. SOU・SOU style tea experience where you can enjoy a bowl of matcha paired with original seasonal sweets inspired by monthly textile designs.View productsA casual tea gathering without any formalities. SOU・SOU style tea experience where you can enjoy a bowl of matcha paired with original seasonal sweets inspired by monthly textile designs.View products
About
SOU・SOU
A Kyoto-based brand that creates textile designs expressing the beauty and charm of Japan’s four seasons in a pop and modern way.
With the concept of “Creating a New Japanese Culture,” SOU・SOU incorporates traditional materials and techniques while developing products that fit contemporary lifestyles. From tabi shoes and Japanese clothing to sweets and furniture, we produce and sell a wide range of items, expanding the possibilities of Japanese textile design through collaborations across diverse industries.