June 24 (Wed) 8:00 PM – Which one would you buy? Live introduction of tomorrow's new arrivals. Category: Clothing. See the summer collection live...

Tomorrow's SOU・SOU newsletter giveaway: Four winners will receive 'Tabi Socks (Ankle Length) / Peony Blossom'! Sign up for our newsletter at the bottom of the page. (Aratake)...

It's that time of year again. The Yasaka Shrine Gion Shishimai Lion Dance will visit SOU・SOU this year too! Members of the Gion Shishimai Preservation Society, including our netshop director Yadera and the clothing team, will join...

June's theme is 'Flowers'...

A joyful day in April 2026, Kyoto. I attended a family wedding at a registered tangible cultural property overlooking the Kamo River and the Higashiyama mountains. It was my first time attending a wedding since my own about seven years ago...

Images reposted from Instagram hashtags #Today’sSOUStyle and #sousoustyle by mio081015 and yoshi081015...

[Kyoto Stores] Hours: 12:00–20:00, closed Wednesdays. 'SOU・SOU Someori, Zaikama' temporarily closed. [Tokyo Stores] Hours: 12:00–20:00. [Ito Ken / SOU・SOU...