\ Best-sellers in 2025?/
Best-sellers Ranking
We’ve selected the most popular SOU・SOU items of 2025 from our entire lineup. View the Top 3 by category and brand — find the pieces that catch your eye!
※Based on sales data up to early Dec 2025.
※Limited to AW items and products currently in stock.

I really love this bag. Ever since I bought it, I hardly use any other bag anymore.

I chose this red bag to celebrate my 60th birthday. The long handles make it easy to carry on my shoulder.

I bought these shoes because I fell in love with them. They really stand out and make every outfit look better.
Ladies' Wear

I like the way that "Smile" shows a little. The lining is adorable, and my kimono friends compliment a lot.

Even when washed by hand, it dries quickly. The fabric doesn’t wrinkle easily, so I can wear it after it dries.

The colors and patterns have a kimono-like beauty — I could gaze at it forever.
Men's Wear

I bought a set. Love the fabric of Gyou series! It shows individuality and style.

I’m a huge fan of Kōrin, and pairing it with the Wind and Thunder Gods made it irresistible.

Absolutely beautiful — definitely worth buying. Perfect for fall and winter.
deportare &Yousou.

My favorite feature is the roomy hidden pocket that can even hold a smartphone.

I decided to buy it after seeing how the staff styled it. The textile is unique, yet the design suits anyone.

Great stand collar and length, relaxed fit, refined fabric and lining, and a clean, elegant design.
Tabi Shoes & Shoes

I fell in love with these shoes — a first for me. They really stand out, yet make every outfit look better.

I bought them because I fell in love with the all-black design. Very comfortable to wear too.

Cool and airy with a light, crisp feel — like wearing a large, flowing piece of fabric, and totally stress-free.

I first thought the pattern looked a bit childish, but when I wore it, it brightened up my look.

Thanks to how comfortable they are, now my husband and I are addicted to tabi socks.

The fabric feels great on the skin, and the cat pattern is absolutely adorable.

I really love this bag. Ever since I bought it, I hardly use any other bag anymore.

I chose this red bag to celebrate my 60th birthday. The long handles make it easy to carry on my shoulder.

I thought it would only fit my phone, but it also holds a handkerchief and lipstick.

It was a gift for my sister, who was born in the Year of the Horse. I just fell in love with the pattern.

I bought it because I fell in love with the wonderfully charming cat design at first sight.

I bought this as a gift, and it was very well complimented.

Great both as an inner pouch for a tote and as a casual shoulder bag — very practical.

It’s cute, and I was surprised that my drink stayed warm from noon until evening.

I buy this every year, and it’s very convenient because it also includes the 24 seasonal divisions.
●メルマガキーワード:『 2025年何が売れてたの? 』<※2025/12/30まで有効>

