June 28 (Sun) 8:00 PM – Watch our live stream for early summer outing outfit ideas...

Today, from the SOU・SOU Yousou.2026 Summer Collection, we’re featuring these: Stretch Twill Barrel-Leg Pants The silhouette is inspired by a barrel...

June’s theme is “Flowers”...

Hello to everyone reading Ichigo Ichie. I’m Lala (Ruiwen Fu) from Hong Kong, part of the netshop team. Recently, several SOU・SOU stores have been refreshed. The entrance tapestries, wall stickers, and inside the store...

[Kyoto Stores] Hours: 12:00–20:00 Closed Wednesdays “SOU・SOU Someori, Zaikama” is temporarily closed [Tokyo Stores] Hours: 12:00–20:00 [Itoken / SOU・SOU...