Dress in the coolness of Kyoto. Chizimi cotton and linen.
We selected materials suited to Japan’s summer and tailored them into Western-style garments.
A 'Flocked Mesh Pouch' is offered as a pre-order gift

An interior wear collection rooted in traditional Japanese clothing, crafted with a strong commitment to Made in Japan quality.

Feeler －2℃ cooler. 。“Chizimi Cotton” — a natural fabric suited to Japan’s hot and humid climate.

How you spend summer changes with what you wear. Yousou. is Western wear by SOU・SOU rooted in traditional Japanese clothing. Using climate-suited materials like Chizimi cotton and linen, it’s designed to stay light, breathable, and comfortable.

JAPAN DESIGN JAPAN MADE. These sneakers focus on comfort with cushioned heels and flexible toes. The upper features the “SO-SU-U” motif dyed in traditional Kyoto Stencil Yuzen, and the signature “SO-SU-U Sole” leaves playful stamped patterns on wet days.

Promotional items that were not for sale, are now available. The pop numbers have a borderless appeal. These practical, basic-shaped bags are also recommended as gifts.

We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.