Chizimi Cotton Clothing

Cool for a reason

Feels 2°C cooler

Feeler －2℃ cooler. 。“Chizimi Cotton” — a natural fabric suited to Japan’s hot and humid climate.

SOU・SOU Yousou. Summer Collection

Spend summer with SOU・SOU Western styles.

Summer with SOU・SOU Yousou.

How you spend summer changes with what you wear. Yousou. is Western wear by SOU・SOU rooted in traditional Japanese clothing. Using climate-suited materials like Chizimi cotton and linen, it’s designed to stay light, breathable, and comfortable.

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Y. Sneakers

Japan Made Sneakers

JAPAN DESIGN, JAPAN MADE.

JAPAN DESIGN JAPAN MADE. These sneakers focus on comfort with cushioned heels and flexible toes. The upper features the “SO-SU-U” motif dyed in traditional Kyoto Stencil Yuzen, and the signature “SO-SU-U Sole” leaves playful stamped patterns on wet days.

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SOU・SOU PROMOTION

Pop & Basic

Promotional items that were not for sale, are now available. The pop numbers have a borderless appeal. These practical, basic-shaped bags are also recommended as gifts.

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Basics to match with Japan style

Style a kimono with basic casual items

We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.

NET Pre-release

A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.

NEW