Basics to match with Japan style
We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.
Winter Collection
For the Winter 2025 collection, we introduced new accessories made from glass materials. Designed for all ages and genders, these pieces let everyone enjoy winter fashion.
Y. Sneakers
JAPAN DESIGN JAPAN MADE. These sneakers focus on comfort with cushioned heels and flexible toes. The upper features the “SO-SU-U” motif dyed in traditional Kyoto Stencil Yuzen, and the signature “SO-SU-U Sole” leaves playful stamped patterns on wet days.
Cotton-linen Light Coat
This haori is dyed using Kyoto Stencil Yuzen Dyeing on a cotton–linen fabric woven with a diamond pattern and finished with a bonded backing.
SOU・SOU PROMOTION
Promotional items that were not for sale, are now available. The pop numbers have a borderless appeal. These practical, basic-shaped bags are also recommended as gifts.
NEW
A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.











