SOU・SOU Yousou. Midsummer Collection
The theme of this collection is “Wear the Coolness of Kyoto”. We selected fabrics suited to the Japanese summer, such as Chizimi cotton and linen, and crafted them into Western-style garments. The relaxed silhouettes do not cling to the skin, allowing air to flow freely. Both visually and to the touch, they offer a quiet sense of coolness.
<20%OFF>Chizimi Shirt SP SALE
We have revised the price for old model. Offering it at 20% off, whilst retaining the same excellent comfort.
Basics to match with Japan style
We have created a Western clothing line that fits SOU・SOU. Basic & simple, a little nifty ... It is a proposal of such daily fashionable clothes.
New
A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.











