SOU・SOU New Summer Wear
Using materials suited to Japan’s climate, such as Chizimi cotton and Isemomen, we create garments designed to help you spend the summer in comfort.
A new Kyoto summer style that is both visually cool and comfortable.
SOU・SOU's Kyoto Yukata
As summer festivals begin across Japan—
Traditional Japanese summer wear, not just for special occasions, but for everyday enjoyment.
Chizimi Cotton Clothing
Feeler -2℃ cooler. 。“Chizimi Cotton” — a natural fabric suited to Japan’s hot and humid climate.
SOU・SOU Kikoromo
Free from rigid rules of traditional kimono dressing, we propose clothing that is relaxed, joyful, and easy to wear. A new genre of Japanese-inspired apparel designed to fit modern lifestyles.
NEW
We offer clothing that is free and fun. A new genre of Japanese attire that fits seamlessly into modern lifestyle.












