SOU・SOU Winter Style
With “SOU・SOU Winter Kyoto Style,” enjoy a pleasant moment of exploration. Walking along stone-paved paths as the winter breeze brushes past—those memories are sure to stay with you.
SOU・SOU’s Formal Wear
In Japanese aesthetics, there are three levels of formality: Shin, Gyou, and Sou.[SOU・SOU Gyou] offers items positioned as “slightly formal. Gyou series sits between traditional kimono and everyday styles
Muslin Kimono Blouse
Inspired by the three levels of formality in Japanese culture—Shin(真), Gyou(行), So(草)—this shirt is named So-i(草衣) as a relaxed “So(草)” garment, in contrast to the formal “Shin(真)” kimono. Made from lightweight, smooth-textured muslin for a comfortable and airy feel.
SOU・SOU 키코로모
스타일을 고집하는 '옷차림'을 배제하고 자유롭고 즐거운 '옷입는 것'을 제안합니다. 현대적인 라이프스타일에 맞는 새로운 장르의 일본 의류 브랜드입니다.
신상품
형태에 집착한 ‘입는 방법’을 없애고, 자유롭고 즐거운 ‘입는 것’을 제안합니다. 현대 라이프스타일에 맞춘 새로운 장르의 와쇼 브랜드입니다.












