Des basiques qui vont bien avec les vêtements japonais
Nous avons créé une ligne de vêtements occidentaux qui se marie parfaitement aux vêtements japonais de SOU/SOU. Basés sur des matières confortables, nous prêtons attention aux détails tels que les boutons, les poches et les broderies. Basique, simple et un peu réfléchi... c'est une suggestion pour un usage quotidien à la mode.
Winter Collection
For the Winter 2025 collection, we introduced new accessories made from glass materials. Designed for all ages and genders, these pieces let everyone enjoy winter fashion.
Y. Sneakers
JAPAN DESIGN JAPAN MADE. These sneakers focus on comfort with cushioned heels and flexible toes. The upper features the “SO-SU-U” motif dyed in traditional Kyoto Stencil Yuzen, and the signature “SO-SU-U Sole” leaves playful stamped patterns on wet days.
Cotton-linen Light Coat
This haori is dyed using Kyoto Stencil Yuzen Dyeing on a cotton–linen fabric woven with a diamond pattern and finished with a bonded backing.
SOU・SOU PROMOTION
Promotional items that were not for sale, are now available. The pop numbers have a borderless appeal. These practical, basic-shaped bags are also recommended as gifts.
NEW
A Western clothing line that blends naturally with SOU・SOU’s traditional Japanese wear. Basic, simple, and subtly refined — offering stylish everyday attire.











